Feraud General Merchandise Store

Nestled in the charming city of Ventura, California, the Feraud General Merchandise Store stands as a testament to the area's rich history and architectural beauty. Known also as the 1903 Building, this structure captures the essence of Ventura's turn-of-the-century commercial boom, offering visitors a glimpse into the past while still serving the community today.

The History of Feraud General Merchandise Store

The story of the Feraud General Merchandise Store begins with Jules Feraud, a French immigrant who arrived in Ventura in 1875. Feraud quickly became a staple in the community, initially partnering in the Ventura Bakery on Main Street before acquiring full ownership. By 1890, his business had expanded to include a grocery store and saloon, housed in a wood-frame structure at the corner of Main Street and Ventura Avenue.

In 1903, Feraud commissioned the construction of the brick building that stands today, a larger and more robust structure to accommodate his flourishing enterprise. The building's architecture is a rare, intact example of the commercial style prevalent during Ventura's Second Land Boom, spurred by the arrival of the Southern Pacific Railroad. The store, operated by Feraud and later his sons, offered groceries, baked goods, and even feed and hay, serving as a hub for the local community until the mid-20th century.

Exploring the Store's Evolution

After Jules Feraud retired in 1927, his son Frank continued to run the business until at least 1941. However, as times changed, so did the building's purpose. From the mid-1940s until 1970, it operated as an automotive center, reflecting the evolving needs of Ventura's residents. Despite these changes, the building's historical integrity remained intact, earning it a spot on the National Register of Historic Places in 1986.

Today, the building houses Paddy's Bar and Lounge at its primary address, 2 W. Main Street. This modern establishment offers a lively atmosphere where locals and tourists alike can enjoy a drink while soaking in the historical ambiance. Meanwhile, 12 W. Main Street became home to Phil the Barber, a local icon who served the community for over six decades before retiring in 2010. His legacy is celebrated with photos displayed inside the current Artisan Soap and Bath store, connecting past and present.

A Landmark of Community and Continuity

The Feraud General Merchandise Store's significance extends beyond its architectural charm. It is located just outside the Mission Historic District, a stone's throw away from the Mission San Buenaventura. This proximity places it in the heart of Ventura's historical landscape, surrounded by other notable structures like the Arcade Building on West Main Street.

Visitors to the store can sense the layers of history embedded in its walls. The building not only reflects the entrepreneurial spirit of Jules Feraud and his family but also the adaptability of Ventura's community through the decades. Its designation as Historic Landmark Number 35 by the Ventura City Council in 1978 underscores its importance as a cultural touchstone.

Visiting Today

For those exploring Ventura, a visit to the Feraud General Merchandise Store offers a unique blend of history and modern-day enjoyment. Paddy's Bar and Lounge provides a welcoming space to unwind, while the Artisan Soap and Bath store invites you to discover handcrafted goods within a historical setting. The building's enduring presence serves as a reminder of Ventura's vibrant past and its ongoing story.

Whether you're a history enthusiast, architecture lover, or just looking for a cozy spot to relax, the Feraud General Merchandise Store is a must-visit destination. It encapsulates the spirit of Ventura, where history and community come together to create a truly memorable experience. As you stand before its storied façade, imagine the countless stories it has witnessed and the many more yet to unfold.