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Market Square

Market Square Geelong

Market Square

Market Square in Geelong, Australia, is a fascinating blend of history and modernity, offering visitors a glimpse into the past while serving as a vibrant hub of activity today. This iconic site, once a bustling town square, has transformed over the years into a dynamic shopping center, yet retains echoes of its storied past.

The Historical Legacy of Market Square

Market Square's origins date back to the early days of Geelong's establishment. The area was initially reserved by Governor Sir George Gipps as a town square, a decision that marked the beginning of its journey through time. In the mid-19th century, the square became a focal point for the community, hosting a produce market that buzzed with the energy of traders and shoppers alike.

One of the most notable features of Market Square was its clock tower, erected in 1856. The brainchild of James Austin, Geelong's second mayor, the clock tower was a marvel of its time. Prefabricated and adorned with cream and brown tiles, it stood proudly at 60 feet tall. A gilded kangaroo weather vane perched atop, adding a uniquely Australian touch. Though the clock tower no longer stands, its legacy lives on, marked by a plaque within the current shopping center.

A Hub of Culture and Entertainment

Market Square was not just a place for commerce; it was also a center for cultural activities. The exhibition building, which opened in 1881, was a testament to this. It hosted a juvenile and industrial exhibition that drew over 30,000 exhibits, showcasing the creativity and innovation of the time. Following the exhibition, the building was converted into a theatre, known as the Exhibition Theatre, and later as His Majesty's. It became a stage for live performances, including an appearance by the renowned Dame Nellie Melba in 1915.

The square also witnessed the unveiling of a memorial statue of Queen Victoria in 1904, a symbol of the town's respect and admiration for the monarch. Though the statue was later moved, its initial placement in Market Square highlighted the area's role as a ceremonial space.

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Transformation and Modern Development

The 20th century brought significant changes to Market Square. The construction of the Solomons Building in 1912 marked the beginning of its transformation from an open square to a commercial hub. This department store, with its expansive floor space, was a precursor to the modern shopping experience that would later define the area.

As Geelong's population grew, so did the need for infrastructure to support it. The introduction of a car park in 1961 addressed the increasing demand for parking, reflecting the changing needs of a motorized society. This development was a stepping stone towards the comprehensive urban renewal that would take place in the 1980s.

The Market Square Shopping Centre

Today, Market Square is home to a bustling shopping center, a testament to the area's ability to adapt and evolve. Opened in 1985, the Market Square Shopping Centre is a vibrant space that offers a wide range of retail and dining options. It stands as a symbol of Geelong's growth and modernization, while still honoring the site's historical roots.

The development of the shopping center was a careful blend of old and new. While new structures were erected, elements of the past were preserved, such as the facade of the Corio Stores and the Solomons Building. This thoughtful integration ensures that visitors can enjoy modern conveniences while appreciating the rich history that surrounds them.

A Visit to Market Square

Visiting Market Square is a journey through time. As you explore the shopping center, take a moment to reflect on the history that has shaped this space. Imagine the bustling produce market of the past, the grandeur of the clock tower, and the cultural vibrancy of the Exhibition Theatre. Each corner of Market Square tells a story, inviting you to uncover the layers of history that lie beneath its modern exterior.

Whether you're a history enthusiast, a shopping aficionado, or simply someone looking to enjoy a day out, Market Square offers something for everyone. Its unique blend of historical significance and contemporary appeal makes it a must-visit destination in Geelong.

In conclusion, Market Square is more than just a shopping center; it is a living testament to Geelong's past and present. Its evolution from a town square to a commercial hub reflects the dynamic nature of the city itself. As you walk through its corridors, you'll find yourself immersed in a narrative that spans centuries, a narrative that continues to unfold with each passing day.

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